Are you one of the few that still think online business is not important for your Hotel / Resort revenues? eBusiness continues exponential growth and will continue to do so.  Some industry observers predict that over 90% of Hotel bookings will be the norm in the not too distant future.  Check out the articles below that gives some good reasons they may be right.  Click the links below to read the full articles.

Internet Usage is skyrocketing in Asia Pacific region 

making the growth of social media the fastest in the world, as you'll see, it's not all about Facebook, but it still leads the way across the region, at least for now. This is a nice collective Infographic from Burson-Marsteller.

Online Booking Trends

August 2011.  Current online booking trends according to Brian Ferguson, the VP Lodging Demand for Expedia that is currently  the worlds biggest producing OTA.

Online hotel review volume continues to grow

A new report from PhoCusWright reveals that online hotel review volume expanded significantly in 2010

Smartphones - changing how we do business

Smartphones are increasingly important to consider for your online sales strategies.

Would-be bookers click away without completing bookings

While cost sensitivity plays a role in this drop-off, the report data suggests that the barriers to conversion have more to do with usability and technical hurdles. Over 40 percent of would-be bookers reported that they abandoned the booking process because of a usability problem with the booking engine or because of a technical or navigation issue in another section of the website.