Rate parity needs to be established on all internet sales channels if you want to maximise your revenue. 

If you don't have rate parity, bookers easily finds your best rate within minutes on the Internet and many internet sales channels give you lowest revenue.  Your best rate should always be on your web site.  Our PowerPoint explains this.  It also provides detail on how you can do quick free competitor comparison using the Internet.  This explanation can be downloaded by clicking here.